Running a good business is about creating value.

If we create more value, we can charge more money. Right?

But what exactly is value?

  • Is it doing your work with excellence?
  • Is is creating great bonus resources, tools, frameworks and guides?
  • Is it giving that extra time or going the extra mile?
  • Is it providing freebies, discounts or specials?
  • Is it being super personable, interested in your clients as though they are family?
  • Is it simply branding yourself so that you ‘appear’ to be exclusive or of high value?

The grocer might think that providing value is stuffing your grocery bag with extra produce.

How To Charge More

Isn’t this is good business?

Great business is knowing deeply what you need, and solving a painful problem.

A great business owner would chop, wash, dress and package a salad for you because they know that you are a busy professional and need a healthy lunch on the run.

How To Charge More

This ‘solution’ is now worth 400% more than the raw ingredients.

Simply adding more raw ingredient does not necessarily deliver massive value.

Solving painful problems creates value.

Do it efficiently, create great results, charge more.

To your success


Ps. If you would like to talk about how you can charge more for your services please ,book a free 30 min strategy session via this link here.

Check out testimonials of clients who work with me here.