What is Lead Generation

Have you ever wondered how top businesses consistently attract and convert new clients?

It all starts with an effective strategy for lead generation. Imagine having a steady stream of potential customers who are genuinely interested in what you offer. That's the power of effective B2B lead prospecting - targeting and engaging businesses that are primed to benefit from your services.

At Sader, our B2B lead generation services go beyond just finding leads; we cultivate meaningful relationships that drive sustainable growth, fill your pipeline with high quality leads and ultimately win you more clients!

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The Benefits of Outsourcing your Lead Generation

Proven Industry Expertise

Why struggle with trial and error when you can leverage the expertise of seasoned professionals? Outsourcing your B2B lead generation means tapping into specialised knowledge and proven strategies that drive results. You get a dedicated team focused solely on finding and nurturing high-quality leads for your business.

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Cost-Effective Solution

Have you considered the costs associated with hiring, training, and maintaining an in-house lead generation team? Outsourcing your lead generation not only reduces these costs considerably, but also allows you to focus on investing in results rather than spending your cash on overheads and unexpected team expenses.

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Core Business Focus

By outsourcing your B2B lead generation, you and your team can concentrate on your core business activities such as product development, customer service, and strategic planning. Let us use our skills and experience to fill your sales pipeline, while you use yours to focus on improving your business and meeting your objectives.

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Endless Scalability

Ever faced the challenge of scaling your lead generation efforts in-house? Outsourcing provides flexible and scalable solutions that can adjust to your business needs. Whether you're looking to expand rapidly or target brand new markets, at Sader we can scale our lead generation efforts to match your growth trajectory seamlessly.

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Sader's Lead Generation Process

Strategy Exploration

It all begins with a thorough exploration phase. We profile your ideal and current clients to understand what makes them tick, analyse your unique selling propositions (USPs), and build audiences similar to your top customers using relevant intent data. This foundational work ensures our strategies are highly tailored to attract the leads that are a perfect fit for your business.

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Data Gathering & Refinement

Next, we dive deep into data research to gather the most relevant information. Our team meticulously segments lists and cleanses data to ensure accuracy and relevance. This step is crucial in targeting the right prospects and setting your campaign up for success.

Script Design

With the data in hand, we move on to crafting compelling messages. Our experts design persuasive scripts that resonate with your target audience, ensuring your outreach is both engaging and effective.

Campaign Launch

Now, it's time to hit the ground running. We launch your campaign across email and LinkedIn, leveraging our strategic insights and crafted messages to engage potential leads wherever they are most active.

Campaign Tracking, KPIs & Benchmarks

Monitoring progress is key. We provide regular updates on campaign statistics and KPIs, offer live feedback, and schedule regular check-ins to keep you informed and involved every step of the way. This continuous tracking allows us to fine-tune strategies in real-time.

Progression & Revisions

As your campaign unfolds, we refine our research, evolve scripts, and provide sales enablement support. Whether it's adding more LinkedIn profiles or tweaking outreach tactics, we adapt to maximise effectiveness and reach.

Business Growth

Finally, all these efforts culminate in tangible growth. With an expanded LinkedIn network, increased pipeline, and elevated brand authority, our process ensures sustained business growth and long-term success.

We've Helped 100+ Clients Grow

High Ticket Clients

Netscore Pro (Marketing Company) won 30 high ticket clients in 3 months with the help of Facebook Ads, LinkedIn and closed $2m worth of new business.

Of New Business

Nawoc Consulting (Business Consulting) won $140k of new business in the first 4 months of doing cold outreach.

Calls Per Week

UCEA Family Office (Private Equity) booked 40 calls per week regularly with a combination of email and LinkedIn outreach.

Frequently Asked Questions

  • What makes you different from every other lead generation company?

    We pride ourselves on our white glove approach. At Sader we work very closely with our clients on all aspects of the campaign design, campaign delivery and campaign optimization. We combine our expertise in B2B sales and lead generation across LinkedIn, cold email and content strategy to provide our clients with the best results possible. Our values are excellence, Insights, results, and a whiteglove approach.

  • I don’t want to pay for unqualified leads. Can I pay only for the leads generated that are a good fit?

    There are several ways that we identify and target qualified leads. First, at the point of onboarding we seek to understand as specifically as possible who is your ideal client and what qualifies them to work with you to gain the best results. In doing so we are able to craft outreach messaging that best speaks to these qualifying factors and attract the right candidates to a conversation with you. Second, we work with intent data as much as possible. This means we research leads who are showing signs of trying to solve the specific problems that you help them with including but not limited to: hiring someone to fill a role, posting questions in forums, attending events or conferences addressing this topic, posting content online indicating a challenge or conundrum or simply searching online for specific services or key words. This said because we specialize in cold outreach, we cannot 100% guarantee that all leads will be fully qualified, ready to buy now, decision makers. They might be able to refer internally to the right decision maker or they might be interested to buy at a future date. All these factors indicate a lead is in your pipeline ready to convert at a future date and this is a valuable component of building your sales pipeline and sales process.

  • I want 10+ calls per week – can you provide that?

    We can promise a volume of research and outreach, but we cannot promise a volume of replies and calls booked since these metrics rely on many factors outside of our control including market message resonance, and market saturation. Upon campaign design we can assess current or prior sales efforts and use these as benchmarks to estimate predicted results for your specific campaign.

  • Can you provide evidence of success?

    While there is an extensive summary of client successes and results on our website, in brief we can provide up-to-date and recent evidence of success of various B2B service companies across approximately 30+ industry verticals and nearly every single global time zone.  Please reach out for more information.

  • Do you have experience in my industry?

    We have experience across most B2B service categories and geographies including: Cybersecurity, IT and Managed Services, Outsourced Software and Game Development, Outsourced Staff, HR and Recruitment, Business Planning and Capital Raising Consulting, SaaS, Data and Analytics, Business and Sales Consulting, Marketing and Advertising, Training and Vocational Education, Private Equity, Food and Beverage Manufacturing and more.

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