Cold outreach to new B2B prospects is hard.

To quickly connect and show value and open a warm conversation is an art and science in and of itself.

You talk about what you do to help and ask if they are interested. Decline.

You try to educate a cold prospect on your unique method. Decline.

You show or demonstrate your product or service. Decline.

Company reps are people with goals and objectives, dreams and desires.

The company they represent measures their success in terms of profit, productivity or profile of the company.

They are worried about the risk, the cost, the time and the complexity of potential solutions.

They have quotas, metrics and measures by which they are held accountable.

If you can understand the unique pains and desires of the human you connect with.

And if you are able to show [quickly] that you can help them achieve these goals or overcome these pains.

Then you have a warm lead.

The education comes next.

The product demonstration comes next.

The bespoke method comes next.

Cold B2B conversations is as simple [and complex] as understanding the person you are connecting with.

And what they need and desire.

Profit - Productivity - Profile