Want clients queuing to work with you?

Filling up your pipeline with high ticket clients is as simple as knowing the different types of leads to target and how: ⁣

  • Hot⁣
  • Warm⁣
  • Cold ⁣

Each of these types require slightly different information to move them towards spending money with you. ⁣

. ⁣

These are usually your email list and people who know you well and know your offer. ⁣

A hot prospect is aware of your name and your product and has realised that it can satisfy this desire. ⁣

You can speak to your hot leads in terms of your product and process and they understand what you mean because they know how it links to results they want.⁣

If they have not bought from you already, they might in future and are just biding their time until they’re ready to invest. ⁣

. ⁣

They are usually your Facebook or LinkedIn connections or social media followers. ⁣

A warm lead is someone who is looking for a solution to a problem but they don’t know as much about you or details about your process yet.. ⁣

You must speak to your warm leads in terms of their desire, results, outcomes, benefits and impacts, not your product. ⁣

This messaging will encourage them to move towards you to find out more about you and potentially invest. ⁣


. ⁣

Cold leads are of course everybody else in the world who matches your ideal client avatar in terms of demographics, for a company that is location, size, industry and so on. ⁣

A cold lead is a decision maker who is not really aware of what they are seeking in terms of a solution but they have a defined problem. ⁣

They may not even realise that there’s a solution out there that will help them but they know they have a problem and it is painful. ⁣

You must speak [or write copy] to your cold leads in terms of their pressing challenge and pains and crystalise this into a specific need. ⁣

This will engage them to find out more and begin to see how not only there might be a solution to this problem that fulfils a desire, but also how your solution can bridge that gap. ⁣

The best thing is: The cold market is usually the largest. , ’ . ⁣

Of course it’s important to nurture leads at every stage of your funnel – hot, warm and cold leads however it’s cold outreach that taps into the BLUE OCEAN of big sales. ⁣

Filling your pipeline with leads who: ⁣

  • have a painful problem you can solve, ⁣
  • are aware there is a solution out there that can help them, ⁣
  • are aware that your solution can create their desired results, ⁣
  • trust that your solution will get them results in a defined time frame ⁣

This is the secret sauce to filling your calendar with high ticket business clients!! ⁣

If you want a strategy to reach out to cold leads and bring them into your pipeline get in touch. ⁣

. ⁣

The Secret To Big Sales