Three Sentence Email

When we’re cold emailing, we don’t have the luxury of sending them this entire story.

We have to be short, get to the point, and start a conversation.

Ask yourself:

“How can I sell my product in only 3 sentences?”

You just have to answer these 3 questions…

  • How did I find you? [Why?]
  • How can I help you? [Offer]
  • Would you like to talk more about it? [Call to action].

If you can find an effective way to answer all three of those questions, then you will have a winning cold email campaign on your hands.

Example Email #1:

Hello NAME,

As a business owner you do not want to leave money on the table, and when facing the rising costs of ads, you want to lower the cost to acquire a new client.

We help companies spending more than $6k+ each month on ads, to retarget leads with highly personalized conversations, helping you to book more calls and land more $10k, $100k and $1m deals [without requiring any more time or effort from you or your team].

Would a short strategy session be of interest to discuss how you can 2x – 10x your return on ad spend [ROAS]?

Kind regards,

*Keep it short and sweet, and value laden, with solutions and outcomes focused on them, their goals and their desires.

The Three Sentence Email | Jen Bishop consulting best lead generation agency in London UK