About Sader

Ever wondered who's behind the magic of Sader's lead generation expertise? Meet our leaders and find out more about our journey, our expertise and why we're passionate about what we do.

Jennifer Bishop

Head of Strategy
Co-Founder

After 10 years experience in communications and marketing with speciality in business strategy and planning, event management, copy writing and B2B partnerships I founded Sader in 2020.

My passion is to help B2B service companies to not only generate more leads using LinkedIn and cold email but to grow strategically and consistently.

In 2022 I partnered up with Asil to include cold email lead generation and to scale our agency to help larger companies with sales systems and sales enablement support.

Personally I have a passion for volunteering and community engagement and previously co-led the BMW Responsible Leaders UK Network and the Australian Pro Bono Network. I have an undergrad in English Literature and regularly blog about poetry, plays, film and literature online at Bearskin Digital

  • Read More

    After 10 years experience in communications and marketing with speciality in business strategy and planning, event management, copy writing and B2B partnerships I founded Sader in 2020.

    My passion is to help B2B service companies to not only generate more leads using LinkedIn and cold email but to grow strategically and consistently.

    In 2022 I partnered up with Asil to include cold email lead generation and to scale our agency to help larger companies with sales systems and sales enablement support.

    Personally I have a passion for volunteering and community engagement and previously co-led the BMW Responsible Leaders UK Network and the Australian Pro Bono Network. I have an undergrad in English Literature and regularly blog about poetry, plays, film and literature online at Bearskin Digital

Asil Ansari

Head of Operations
Co-Founder

After a computer science degree, I began my B2B sales and marketing journey in 2017, initially through in-person sales.

With a strong background in technology, I found affinity with some of the more technical elements of marketing and sales, and in 2018 I founded X40Marketing, an email lead generation agency, and in 2020, VA Clan, an outsourced staffing agency for marketing agencies

My earliest clients were international investors and SaaS companies, and quickly diversified. In 2022, I added LinkedIn outreach when I joined Sader as a co-founder and together we have scaled-up of our global operations.

My focus and passion has always been to achieve excellence and becoming a leading figure in B2B sales and marketing

  • Read More

    After a computer science degree, I began my B2B sales and marketing journey in 2017, initially through in-person sales.

    With a strong background in technology, I found affinity with some of the more technical elements of marketing and sales, and in 2018 I founded X40Marketing, an email lead generation agency, and in 2020, VA Clan, an outsourced staffing agency for marketing agencies

    My earliest clients were international investors and SaaS companies, and quickly diversified. In 2022, I added LinkedIn outreach when I joined Sader as a co-founder and together we have scaled-up of our global operations.

    My focus and passion has always been to achieve excellence and becoming a leading figure in B2B sales and marketing

Why Choose Sader?

Custom
Researched Lists

No batched lists of tired leads, we custom build lead lists based on your ideal customer profile, with emphasis on current intent data

No LinkedIn
Automation

Fully human touch LinkedIn outreach system allowing for lead filtering, customisation and response handling by our team of experts

White Glove
Approach

Script iterations, split testing and message weaving across LinkedIn and cold email giving you visibility of multiple campaign varieties

KPIs and
Benchmarking

Daily, weekly, monthly and campaign length data and insights to show trends and metrics measured against industry KPIs

Omni Channel
Outreach

Double the outreach strength with a woven approach across LinkedIn and cold email giving your leads twice the chance to respond positively

Contact Us

Frequently Asked Questions

  • What makes you different from every other lead generation company?

    We pride ourselves on our white glove approach. At Sader we work very closely with our clients on all aspects of the campaign design, campaign delivery and campaign optimization. We combine our expertise in B2B sales and lead generation across LinkedIn, cold email and content strategy to provide our clients with the best results possible. Our values are excellence, Insights, results, and a whiteglove approach.

  • What contributes to successful campaigns?

    The most successful campaigns contain easy to understand offers targeting decision makers who are actively in need of such a solution. Contributing factors to successful campaigns include, strong digital presence in the form of content online, brand authority and reputation, strong case studies and valuable content that both educates and pre-sells leads prior to a call.

    Successful campaigns are lean, without too many differing offers or features, addressing a clearly defined decision makers. Offers with a strong incentive to say yes and clear evidence that results are likely all contribute to campaign success.

  • Do you have any deals for clients who sign up for one year or longer?

    Yes we do, clients who stay longer than the 4 month minimum are offered significant discounts to stay with us longer term.

  • Do you have any minimum term obligations?

    We require 4 month minimum engagement for LinkedIn and cold email outreach due to the time required to test, iterate, and see compounding success of follow ups.

  • I want 10+ calls per week – can you provide that?

    We can promise a volume of research and outreach, but we cannot promise a volume of replies and calls booked since these metrics rely on many factors outside of our control including market message resonance, and market saturation. Upon campaign design we can assess current or prior sales efforts and use these as benchmarks to estimate predicted results for your specific campaign.

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