From a Solo Dream to Co-Founding Sader Agency
When the world came to a standstill in 2020, many professionals faced uncertainty. For Jennifer Bishop, it became a turning point. With a background in communications, marketing, and strategy, she had long been fascinated by online consulting and coaching. But like many entrepreneurs, the leap from idea to execution required courage.
Confident in her ability to connect on LinkedIn, Jen set herself a challenge: 30 days of outreach, one call each day, offering free advice. By the end of that month, she had secured her first paying client. That moment marked the beginning of Jen Bishop Consulting.
For the next year and a half, Jen worked alone, coaching professionals on how to use LinkedIn to grow their businesses. But she quickly realized a challenge: while she could provide strategy, execution often lagged, clients were too busy to consistently send messages, post content, or follow up. Exploring email marketing opened new possibilities, and during this time Jen met Asil first as a client, then as a collaborator.
Together, they built what is now, Sader Agency. While Asill brought expertise in operations by managing campaigns, data, reporting, and the growing team. Jen focused on sales and client relationships. Over time, their roles evolved, reflecting the agency’s growth and maturity.
Today, Sader serves clients across the globe, from the US and Canada to the Middle East and Asia. Many have remained for years, a testament to the agency’s consistent value. A standout story is a private equity client who steadily increased budget and responsibility, trusting Sader to deliver results without needing constant meetings.
But beyond client success, what drives Jen most is people:
“I’ve always loved connecting with people, whether through travel, international living, or our diverse team across Pakistan, the Philippines, and beyond. For me, leadership is about understanding people, not just numbers. If there’s a problem, I want to know why. It’s never just about firing someone or getting angry, it’s about listening.”
Looking ahead, Jen and the team are focused on expanding content services, leveraging AI to stay ahead of industry shifts, and partnering with larger clients in private equity and financial services.