Archives: Glossary

A

A/B Testing

A/B Testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing asset to determine which one performs better.

C

Campaign Optimisation

Campaign optimisation is the continuous process of analysing and improving your marketing campaigns to achieve better performance and higher returns on investment (ROI).

Cold Outreach

Cold outreach refers to the practice of contacting potential customers or leads who have not previously expressed interest in a product or service.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a system or strategy for managing a company's interactions with current and potential customers.

Customer Segmentation

Customer segmentation is a crucial strategy in modern marketing that involves dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics.

F

Funnel Design

Funnel design is the process of mapping out the journey a prospect takes from the first interaction with your brand to becoming a loyal customer.

I

Ideal Customer Profile

An Ideal Customer Profile (ICP) is a detailed description of the type of company or individual that would benefit most from your product or service.

Inbound Marketing

Inbound marketing is a strategy focused on attracting potential customers to a business through valuable content and experiences tailored to their needs and interests.

L

Lead Magnet

A lead magnet is a valuable resource or incentive offered by businesses to potential customers in exchange for their contact information.

M

Market Mapping

Market mapping is a strategic process used by businesses to gain a comprehensive understanding of the market landscape in which they operate.

Message Resonance

Message resonance refers to the degree to which your marketing and sales messages align with and appeal to your target audience.

O

Outbound Marketing

Outbound marketing is a form of marketing where businesses initiate contact with potential customers through various channels.

S

Sales Automation

Sales automation refers to the use of technology to streamline and automate repetitive tasks in the sales process, allowing sales teams to focus more on selling and less on administrative work.

Sales Cadence

Sales cadence refers to the sequence and timing of interactions that sales teams use to engage with prospects and leads.

U

Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a statement that succinctly outlines what makes your product or service different—and better—than the competition.