A lot of people ask, “What should a lead cost?” The answer is—it depends. In the B2B world, a booked sales call can cost anywhere from $100 to $600, or even more in some industries. That might sound expensive, but the real question is, what do you get out of that call?


If a $500 call turns into a $5,000 or even $50,000 deal, then that’s a great return on investment. But if there’s no follow-up, no sales process, and no plan to close the deal, then yes—it becomes a waste of money. This is why it’s so important that companies don’t just get leads, but also know what to do with them.


Lead generation companies like ours focus on finding the right decision-makers and getting them on a call. After that, it’s up to the business to handle the lead well—build the relationship, provide helpful content, and close the sale. The companies that see the best results are the ones with good systems in place.


So before worrying about the price of a lead, think about how much that lead could be worth to you long term.


If you’re interested in getting quality leads that are worth the investment, get in touch with us.

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