When we’re cold emailing, we don’t have the luxury of sending them this entire story. 

We have to be short, get to the point, and start a conversation.

Ask yourself:

“How can I sell my product in only 3 sentences?”

You just have to answer these 3 questions…

  • How did I find you? [Why?]
  • How can I help you? [Offer] 
  • Would you like to talk more about it? [Call to action]. 

If you can find an effective way to answer all three of those questions, then you will have a winning cold email campaign on your hands.

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