We get asked all the time if we work on a revenue share, or commission basis. 

Or guarantee the number of booked calls every single month. 

However such guarantees rely on frictionless selling

And this really depends on the market-message resonance of this particular offer to a cold audience. 

Of course it is natural to want a lead generator to “have skin in the game” and to be motivated by and compensated by numbers of booked calls or revenue generated….. 

But to set up a commission based agreement the company itself needs to have the following ducks in a row: 

  • A proven offer that is what the market wants and needs
  • A clearly defined ideal client decision maker based on job title or role in a company, industry, geography, company revenue and so forth 
  • A clearly defined process of taking the decision maker to the point of true transformation

Only then can a company engage lead generators to book calls on a commission basis – because they know the system works and the providers will be rewarded for hard work. 

Otherwise the company is asking the lead generator to carry the burden of all their research and development, marketing and sales efforts

And if these are underdeveloped the campaigns are set to fail. 

Ideal conditions for a successful cold lead generation system for a high ticket service require the following: 

  • Active successful lead generation strategies in place outside of referred business or word of mouth [Events, networking, association memberships, speakership, book sales etc.]
  • Excellent case studies formulated and published that demonstrate this offer creating great results with an ideal client
  • True expertise creating transformation for a very specific set of clients 

If a prospect does not have any of these in place and has either never tried cold outreach

…………there are almost no guarantees that can help them. 

Lead generators will burn out and the company will get jaded that marketers are all scammers and frauds. 

The reality is you have to  solve a lot of problems and know what works. 

Frictionless selling requires a great deal of market testing and iteration. 

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