Vanity Metrics Are Costing You

Clicks, impressions, views can look good on paper but won’t tell you if your campaign is driving sales. Many businesses fall into the trap of tracking activity, not outcomes. And that’s why their results plateau.

Focus on What Moves the Needle

For campaigns to be successful, here’s what we track—and what you should too:

  • Open rates – proves your emails are being seen
  • Reply rates – confirms if your messaging is creating engagement
  • Positive replies – your best signal of qualified interest
  • Connection acceptance – how receptive your LinkedIn outreach is

These are not just numbers, they’re tools for strategic improvement.

Each KPI Gives You a Signal

A 45% open rate? Great, your deliverability is strong. A 5% reply rate? Above industry average. A 20% positive reply rate? Your offer is resonating. But if any of these are low, the metrics tell you exactly what to fix.

Better Tracking, Better Results

One client improved their conversion rate simply by switching from a generic pitch to offering a free social audit. That tweak was based entirely on what the numbers told us. When you have real data, your campaigns evolve faster, and more effectively.

Stop Guessing, Start Scaling

Once you know your numbers, you can predict sales calls, plan team resourcing, and scale growth with confidence.

If you’re tired of unclear results, we can help you track the KPIs that lead to real revenue. Let’s talk.

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