Digital connectivity has radically changed the face of B2B service and SaaS new business development. What once relied heavily on networking, conferences, events and cold calling has been changing over the past 15 years but upended finally during the Covid19 pandemic. With many offices moving to entirely remote [or hybrid] and many events and conferences moving online, B2B lead generation and sales has exploded with new opportunities. 

Here are a few ways that we at Sader www.sader.agency see high ticket [$10k – $1m+] B2B deals generated effectively in 2024. 

#1 Think 24/7 Global Access 

B2B service and SaaS companies can now think globally and service clients in any geography where English is understood and their services are needed. Instead of waiting for specific events or conferences, the companies that are doing well are leveraging B2B platforms such as LinkedIn to reach a 24/7 active pool of global decision makers. 

#2 Think omni channel 

The most effective B2B lead generation strategies include a combination of LinkedIn, cold email and cold calling to reach out directly to decision makers and bring them into their network. A well crafted outreach message, the offer of up front value and systematic follow up means that the sales funnel can be working solidly to qualify and mature leads and turn them into new business. 

#3 Leverage AI for personalisation 

Newer and faster tools are constantly being released that can assist companies to research, compose and personalise outreach messages in a way that opens the door to conversations faster. Personalisation at scale can not only help cut through the noise but scale outreach considerably. 

#4 Think pipeline, not quick wins 

Any seasoned B2B service provider knows that cultivating 10-20 new business deals at any one time is far healthier than relying on one massive deal to make or break the business. A pipeline of health deals at different stages of maturity that close over a 3, 6, 12 or 24 month time frame is a far healthier expectation than making judgements based on a 3-4 month ROI alone. 

#5 Become a thought leader 

Although the online space is noisy with influencers and competitors, the job of an expert service provider is to build relationships with their target audience by being visible online. Forget about selfies, instead focus on providing true value in the form of advice, education and genuine thought leadership. Ultimately business happens at the speed of trust and a big factor when companies seek a solution is to consider “who do we know” and “who is the best at solving this.” 

Ultimately companies that respond to the massive opportunities created by a globally connected world by leveraging LinkedIn and cold email and who do not hold back from building their brand and authority online will win in the race for B2B new business. 

If you’d like to hear more about how we work at Sader DM me on LinkedIn https://www.linkedin.com/in/saderagency/  or email [email protected]

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