When a Cybersecurity Firm came to us at Sader Agency, their outbound efforts lacked direction. They were spreading messages across email and LinkedIn but struggling to get meaningful engagement or conversions.


Over the course of nine months, we helped them shift from scattered activity to a focused, high-performing outbound system. The result was not just better metrics, but consistent conversations and qualified leads. Here’s how we made it happen,

Email Channel Transformation


We started by completely reworking their email strategy. This included list segmentation, subject line testing, and refining the messaging to focus on real value.

  • In the first month, open rates were below 20%.
  • By Month 4, we pushed those numbers past 30%.
  • Positive replies steadily increased, and in one standout month, responses tripled compared to the baseline.
  • Even during months with fewer sends, engagement stayed consistent—proving that quality had overtaken quantity.


LinkedIn Outreach Evolution


On LinkedIn, we moved away from generic connection requests and rolled out highly targeted campaigns.

  • Acceptance rates on connection requests climbed significantly.
  • Monthly connection volume grew by over 90%, and new connections more than doubled.
  • We also saw a major increase in positive replies—leading to more active, qualified conversations.

Outcome: Quality Conversations, Real Pipeline


As engagement improved, so did booked calls. What started as zero calls became a steady pipeline of discovery meetings over time.


This wasn’t about sending more messages. It was about delivering the right ones to the right people at the right time.

Key Results Over 9 Months

  • Email open rates improved by over 50%.
  • LinkedIn replies grew by more than 60%.
  • Positive LinkedIn responses tripled in key months.
  • Booked calls began flowing from both channels as precision targeting paid off.

The Takeaway


We helped this Cybersecurity Firm stop chasing volume and start focusing on precision. With clearer targeting, better messaging, and consistent execution, we turned cold outreach into a reliable engine for lead generation and pipeline growth.

Struggling with Your Outreach?


If your outbound strategy isn’t producing results, the issue might not be your offer. It could be how you’re delivering it. At Sader Agency, we help businesses turn weak outreach into strong, sustainable systems that generate real opportunities.


Let’s build an outreach engine that works. Get in touch with us today.

Our Latest Blog Posts

All Posts