One of the best ways to ensure your cold outreach is effective without harming your primary domain is by using a redirected domain. If your primary domain is “company.com,” you can purchase a similar domain such as “thecompany.com” or “company.info.” After acquiring the new domain, you can easily set up a redirect so that any visitors to the new domain are automatically sent to your main website.


The key benefit of this strategy is that it allows you to separate your outreach efforts from your primary domain. If your outreach emails get flagged as spam, your main domain remains unaffected. Moreover, having a redirected domain can improve your SEO rankings because the backlinks from the outreach domain will benefit your main site.


Setting up a domain redirect is relatively simple and doesn’t involve much technical knowledge. It’s a smart way to protect your business’s online presence while scaling your outreach efforts.


If you’re unsure about how to set up a redirected domain or need help, contact us today for advice on best practices.

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