If your cold emails aren’t getting responses, there are ways to improve them. The first step is setting up fresh domains and inboxes, then warming them up before sending emails. Without this, your emails might never reach the recipient’s inbox.


Another key improvement is targeting different decision-makers within a company. Many businesses only email the C-suite, but you can often get better results by reaching out to people in operations, supply chain, or other relevant departments. Tailoring your message to each role can increase engagement.


Your subject line matters too. Its only job is to get the email opened. Many people try to match the subject line with the email body, but that’s not always necessary. Instead, use curiosity, relevance, or social proof to grab attention. A simple “Quick question” can work well because it feels natural and makes people curious.


Cold emails should also be conversational, not robotic. Overly corporate or AI-generated messages won’t resonate. Use a “one email, one idea” approach—each email should focus on one clear message instead of trying to cover multiple points.


Testing different subject lines, sending at different times of day, and trying varied messaging angles can also improve results. Cold email isn’t about blasting messages—it’s about refining your approach based on what works.


If you want help improving your cold outreach, let’s talk.

Our Latest Blog Posts

All Posts