Is Your Product Too Big for General Outreach?

The Impact of Ticket Size on Your Outreach Strategy

If your product or service is priced in the high five to seven-figure range, you’re not selling to the masses. You’re targeting a few key players. That changes everything about your outreach.

Why Big Deals Require Big Precision

You’re not hunting rabbits. You’re going after elephants. For enterprise-level deals, every touchpoint must be strategic, and that starts with account-based research. You must understand who you’re speaking to, their pain points, and how your solution fits their ecosystem.

What Generalized Outreach Misses

Generalized outreach is often spray-and-pray. You send similar messages to many, hoping a few bite. But in high-value sales, this method undermines your credibility. Big buyers expect deep knowledge of their business—and they’ll ignore anything that feels templated.

Expert Viewpoint

As shared in the conversation, if one big client can sustain your business for a year, the ROI on research, customization, and personalization is more than justified. You simply can’t afford to waste touchpoints.

Think ROI, Not Volume

While generalized outreach may give you more meetings, the conversion rates for ABM are much higher, especially in high-ticket sales. Even a single deal can result in revenue that dwarfs a hundred smaller ones.

Summary

If your product or service is priced high, ABM isn’t optional—it’s essential. Stop wasting time with generalized outreach when the stakes are this high.

Need help building an account-based strategy for high-ticket B2B sales? Let’s talk.