Reflecting on 2024: Growth, Challenges, and Plans for an Even Brighter 2025
It’s time for our annual roundup and 2024 has been a big year for ourselves and for our clients.
Here are some highlights:
- We rebranded from Jen Bishop Consulting to Sader and have grown our social media presence with new visuals and video posts. The new brand and presence has propelled us into a higher tier of clients who are paying us more and staying longer.
- We have a new website and growing SEO presence leading to inbound inquiries and sales. We still enjoy inbound business via LinkedIn on a regular basis.
- We grew our team, hiring David Graham to head up sales and client success while Asil has taken over the operations of the company and client relationships. The team are growing the team of contractors who handle our client campaigns and improving our reporting and metrics.
- We have added content as a service and are enjoying social content posting weekly on behalf of our clients. We are also now starting to add Sales Coaching and Sales Systems development as a service and look forward to new clients benefitting from that in the new year.
Like every company we have faced challenges this year with a tough economic climate, and consistent updates from Google and LinkedIn that affect our outreach processes and results..
However we are pleased with our growth over the past 12 months and when we look at our numbers we find some interesting trends that help us forecast and plan our strategy for 2025.
- 44 clients [32 new clients and 12 recurring from 2022]
- 189 sales calls / an average of 16 calls completed each month.
- 23% call to client close rate
- 45% of calls booked via outbound email
- 17% of calls booked via outbound LinkedIn
- A total of 62% of calls were booked via cold outbound efforts.
- 10% of calls booked via inbound inquiry on LinkedIn or website
- 15% of calls are booked via referrals and word of mouth
- 38% of closed business came via cold outbound
- 9% of closed business came via inbound inquiry
- 28% of closed business came via word of mouth and referrals
- 19% of the closed business came via old clients returning for more help
- 5% of closed business came via retargeting ads on Facebook and Instagram
Based on these metrics we have isolated what to focus on and improve for the coming year.
We plan to improve cold outbound and this includes using intent data and sharpening our knowledge of best practices of email and LinkedIn to enhance campaign results for ourselves and our clients.
We will focus more attention on brand building and content to improve inbound inquiries via SEO, LinkedIn, and web search.
We will expand our services to help our clients with their brand building, thought leadership, and content strategy to enhance both outbound and inbound results.
We will continue to create delighted clients who refer business to us, and sign up again for longer periods or higher tier support.
What do your numbers show you for 2023?
What are your plans for 2024?