The answer is BOTH, however, there your PERSONAL profile is where the connection, messaging, invitation, and relationship building will occur.

LinkedIn is after all a social media, networking site. USE IT!!

Business Profile

  • Runs ads
  • Lists employees, and decision-makers and gives facts about the company
  • Shares company posts
  • Shares information about hiring and new roles
  • Back up and credibility behind your personal profile

Personal profile

  • Connects with leads
  • Shares own content with disruptive insights – text and video
  • Builds relationships with a network
  • Builds own authority as a thought leader
  • Demonstrates your unique distinctive experience and role within your team
  • Chats via DMs and send warm invitations
  • Hosts events, roundtables, masterclasses
  • Can conduct market research, polls, surveys
  • Lists recommendations and testimonials from happy clients
  • Found by skills, # hashtags, content, events, groups,
  • Networks, networks, networks

If you do not have an optimized LinkedIn profile then comment below for strategic consultation on how you can generate more leads using LinkedIn.

Should I Use My Personal LinkedIn Profile or My Business LinkedIn Profile?