When doing cold outreach, one of the most important decisions to make is what domain to use for your emails. It’s not uncommon for companies to use their primary domain for outreach, but this can cause long-term problems. The main issue is that if your emails are flagged as spam, it can affect the reputation of your primary domain. This can hurt your business in many ways, especially in terms of email deliverability and even Google rankings.


To avoid these issues, it’s always recommended to use a separate domain specifically for outreach purposes. A good practice is to use a domain similar to your main company name, such as “thecompany.com” or “company.info”. This way, you can protect your primary domain from being blacklisted while still maintaining a professional appearance. Another option is to use subdomains, but they come with risks, especially if they are hosted on the same server. The safest choice is always a completely separate domain.


By using a different domain, you also increase the volume of outreach you can conduct, as each domain can handle a separate inbox. This allows you to scale your outreach efforts without affecting your main domain’s reputation.


If you’re interested in learning more about how to set up the right domains for your cold outreach campaigns, feel free to get in touch with us.

Our Latest Blog Posts

All Posts