The Challenge


A SaaS-enabled sports management and signage solutions provider had a powerful solution, but struggled to scale their outreach effectively. They faced difficulties in reaching decision-makers, turning conversations into meaningful opportunities, and creating a predictable pipeline of sales. While they had already been using email and LinkedIn for outreach, results were inconsistent, with low engagement rates and minimal impact on booked calls. To break out of this cycle, they needed a structured, data-driven approach that could consistently deliver qualified leads and drive growth. That’s where we stepped in.

The Solution


We designed and executed a multi-channel outreach program combining:

  • Email campaigns to reach a wide audience and generate replies.
  • LinkedIn campaigns to build personal connections and trust.
  • Continuous optimization, using weekly data analysis to refine subject lines, messaging, and targeting.

This dual approach ensured that the company maximized reach while fostering authentic engagement.

The Results

1. Stronger Email Performance

  • Email open rates climbed from 29% to a peak of 45% within a few months, showing steady improvements in targeting and messaging.
  • Even with fluctuations in send volume, the open rate consistently stayed above 32%, outperforming typical SaaS industry benchmarks.

2. LinkedIn Engagement Growth

  • Connection requests increased steadily, with acceptance rates often exceeding 15%, leading to a healthy stream of new industry connections.
  • Positive LinkedIn replies peaked at 25% of total replies, proving the channel’s effectiveness in building relationships.

3. Higher Reply Quality

  • Email reply rates averaged 5 – 6%, but positive replies steadily increased, accounting for up to 45% of all replies in peak months.
  • This shift in quality replies translated directly into more qualified conversations.

4. Consistent Pipeline of Calls

  • Booked calls were sustained across the year, with peaks showing up to 7 calls in a single month.
  • Across the campaign, the conversion from positive reply to booked call remained consistently strong, validating the multi-channel approach.

The Impact

Through our partnership, this SaaS company achieved:

  • Improved email open rates by over 15%.
  • Increased LinkedIn acceptance and reply rates, driving consistent engagement.
  • Nearly half of all replies in some months being positive, dramatically raising lead quality.
  • A predictable flow of booked calls, ensuring the sales team had steady opportunities to close deals.

Conclusion

This story highlights how our data-driven outreach strategy transformed a SaaS company’s sales pipeline. By blending the scale of email with the relationship-building power of LinkedIn, and continuously optimizing performance, we helped turn inconsistent outreach into a sustainable growth engine.

If your growth is slowing down because you’re stuck in referral mode, get in touch with us. We’ll help you build a scalable, outbound system that works.

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