Introducing to you all our Team Lead – Email Marketing Specialist, Alina Akif. Her journey with the company is a perfect example of unexpected growth, and a deep passion for meaningful work.

After completing her studies, Alina stumbled upon a position at JBC, thinking it would be something new to try for a short while. What began as a temporary role quickly evolved into a fulfilling career as she discovered the excitement and creativity within her work. The more she explored, the more she realized her potential to make an impact, a realization that continues to fuel her motivation today.

Early in her career, Alina experienced a defining moment when she recognized how rewarding it was to see her efforts create tangible results. That insight reshaped her perspective, encouraging her to focus not just on completing tasks, but on contributing to the bigger picture and finding purpose in everything she does.

Among the many projects she has worked on, the UCEA campaign stands out as a personal highlight. It challenged her in new ways, pushing her beyond her comfort zone and teaching her the true value of perseverance and teamwork. She takes pride in how her team came together to achieve success through collaboration, determination, and shared commitment.

As a team lead, Alina is passionate about creating balance, ensuring smooth operations while nurturing strong, genuine connections with both colleagues and clients. For her, efficiency begins with people: staying organized, proactive, and approachable. This builds trust, strengthens relationships, and helps work flow seamlessly.

Her leadership philosophy is rooted in collaboration, empathy, and accountability. She values open communication, diverse perspectives, and taking ownership. She believes principles are essential for building a motivated and high-performing team.

At Sader Agency, Alina most appreciates the culture of teamwork and mutual support. Everyone contributes their unique strengths, helps one another through challenges, and celebrates wins together. It’s an environment filled with encouragement, laughter, and ongoing learning that inspires her every day.

What drives Alina is a sense of purpose and progress. She finds motivation in knowing that her work makes a difference, not only in achieving goals but also in fostering growth for herself and those around her.

To Alina, Sader Agency can be described in three words: Progressive, Authentic, and Empowering, a place that values growth, celebrates individuality, and encourages every team member to reach their full potential.

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