B2B lead generation is often a process of trial and error, particularly for businesses venturing into uncharted territory with new or untested offers. 

While many companies start seeing results within two to three months, what should you do if those leads aren’t coming in as expected?


First, it’s important to understand that this scenario, while uncommon, does happen. 

It’s typically linked to factors like unclear targeting, mismatched messaging, or insufficient testing of the product or service. When faced with these challenges, agility becomes your best ally.


The key is to reassess your strategy regularly—ideally on a weekly or biweekly basis. 

This might involve revisiting your audience profiles, tweaking your messaging, or even rethinking your overall approach. Testing multiple strategies simultaneously can help you identify what works best while gathering the data you need to make informed decisions.


For businesses in this position, the timeline for success might extend to six to twelve months. 

Although this can feel like a long time, the investment pays off. 

By staying adaptable and focused, you can eventually find the right formula to connect with your audience and drive the results you’re looking for.

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