Cold outreach has huge potential, but it’s not always successful. And often, the issue isn’t the industry—it’s the execution. We’ve seen outreach fail in cases where the product or service was too cheap. If you’re charging less than $500, and a single booked call costs $100–$500, it’s hard to get a positive return on investment.


It can also fail when the service is too generic or easily available elsewhere. For example, SEO services or outsourced developers are flooded into inboxes daily. If you’re offering the same thing as thousands of others, you’ll struggle to stand out unless you position your offer differently. Another big issue? Time and follow-up. If you’re a solo founder or don’t have time to build and manage relationships, cold outreach can become overwhelming.


Lastly, if your offer doesn’t require explanation, trust-building, or long decision cycles—like selling a simple software subscription—then cold outreach might be overkill. Ads may work faster and better.


So, the takeaway is: cold outreach can fail not because of what you sell, but how you sell it and how prepared you are to do the work behind the scenes.


If your outreach isn’t getting results, we’d love to help you figure out why—just reach out.

Our Latest Blog Posts

All Posts