One of the biggest mistakes people make in cold email is sending generic messages. Mass emails with little personalization get ignored, while tailored messages stand out.


Google’s algorithm also detects patterns, so if you send the same email to thousands of people, it can mark your emails as spam. Instead, emails should be unique and relevant to the recipient. Even small touches like using their name, referencing their industry, or mentioning a recent company update can make a big difference.


Personalization doesn’t mean every email needs to be fully custom-written. Instead, use frameworks that allow for scalable personalization. For example, you can have a template but swap out key details for each recipient to make it feel more personal.


The “one email, one idea” rule is also important. Each email should focus on a single clear point rather than cramming multiple messages into one. That way, the recipient knows exactly what you’re offering.


Cold email is about reaching the right person with the right message at the right time. If you’re struggling with engagement, focusing on personalization can change the game.


Want help making your outreach more effective? Let’s chat.

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