Many companies depend on word of mouth to grow. That means they wait for happy clients to tell others about them. This can work well because referrals are often strong leads. These people already trust you and are ready to buy. The problem is, you can’t control when these referrals come in.


Sometimes you get two in a month. Other times, nothing happens for six months. This slow and unpredictable pace can hurt businesses that want to grow fast—especially startups. Even if your service is very niche and not everyone is your client, waiting for referrals only gives you a small pool of leads.


Instead, it helps to combine word of mouth with lead generation. Lead generation is about reaching out to new people—cold email, LinkedIn outreach, events—things like that. These leads may not buy right away, but now they know who you are. They go into your pipeline, and some may become clients in the future.


Also, remember this: everyone who refers to you now once didn’t know you. Someone had to find you or meet you first. So if you want more word of mouth, more people need to know about you. Cold outreach helps with that. The more people who know you, the more chances of being referred. It’s a numbers game.


If you’re interested in building a predictable and steady stream of leads alongside word of mouth, get in touch with us.

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