When it comes to outbound marketing, relying on just one platform can limit your success. That’s why combining LinkedIn and email is such an effective strategy. Each platform has its strengths, and using them together helps increase your chances of reaching the right people.


Some people are active on LinkedIn and rarely check their emails, while others prefer email and ignore LinkedIn messages. By reaching out on both, you double your opportunities to start a conversation. It also allows for better follow-up—if someone doesn’t respond on email, they might engage on LinkedIn, or vice versa.


We’ve tested automation tools that claim to integrate both, but they often fall short. Instead, we’ve developed a structured process where LinkedIn and email work in parallel. For example, you can send an initial email and then add engaged prospects on LinkedIn, making your follow-up more personal. Another approach is to connect first on LinkedIn, start a light conversation, and then continue over email.


The key is keeping track of responses so you’re not messaging someone who’s already said they’re not interested. A good CRM or tracking system helps avoid overlap and ensures each prospect receives relevant communication.


Outbound success isn’t about choosing one platform over another—it’s about maximizing your reach while keeping messages targeted and respectful. If you’re interested in learning more about how to do this effectively, get in touch with us.

Our Latest Blog Posts

All Posts