Many business owners say that cold email doesn’t work, but most of the time, the issue isn’t the method itself—it’s the execution. Cold email requires a solid setup, technical know-how, and the right messaging.


One of the biggest mistakes is not bypassing Google’s algorithm. Google constantly updates how it detects spam, and if your emails trigger certain red flags, they’ll land in spam folders instead of inboxes. For example, using repeated links in emails, like calendar links, became a problem in 2023. Another mistake is using common spam trigger words like “free” or “money” in subject lines. These can get your email flagged before it’s even opened.


Technical setup is another major issue. Many businesses start emailing from their main domain without using fresh domains or warming up inboxes. This can lead to poor email deliverability and hurt the sender’s reputation.


Finally, personalization is key. Generic, mass emails don’t perform well. Google detects patterns, so sending the same email to hundreds of prospects will get you marked as spam. Beyond that, people don’t engage with emails that feel robotic or overly salesy. Instead, emails should feel natural, engaging, and relevant to the recipient’s needs.


If your cold emails aren’t working, the issue might not be the channel itself—it could be the way you’re approaching it. Want help making your outreach more effective? Get in touch with us.

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