When sending cold outreach emails, one of the worst things that can happen is for your messages to land in the spam folder. This not only reduces your chances of getting a response but can also damage your domain’s reputation. The main reason why emails end up in spam is because they are associated with a primary domain that has a bad reputation, typically due to being flagged as spam by recipients.


To prevent this, it’s crucial to keep your cold outreach efforts separate from your main domain. Using a new domain or subdomain for outreach can help avoid the risk of your primary domain being blacklisted. However, if you do choose to go with subdomains, make sure they are not hosted on the same server as your primary domain. Otherwise, you risk facing the same deliverability issues.


Additionally, regularly monitoring your email campaigns and adjusting your approach can ensure better deliverability rates. Avoiding spammy language in your emails and ensuring that your campaigns are properly set up can make a huge difference.


If you’re interested in knowing more about how to optimize your cold outreach campaigns and prevent emails from going to spam, reach out to us.

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