Background & Initial Challenges


A major corporate food service and catering provider approached us with a clear objective: build a predictable outbound system that consistently generated conversations with corporate clients. Although their operations were strong and their offering well-established, their outreach relied heavily on manual efforts and inconsistent follow-ups. They needed a scalable system built on structure, segmentation, and clear messaging.

Building the Foundation for Outbound Success


We began by creating the core infrastructure for a full outbound engine. With no active email outreach and minimal LinkedIn activity, we developed ideal customer profiles, crafted messaging frameworks, designed multichannel sequences, and built targeting structures. Once the foundation was set, we activated the first outreach wave with messaging tailored to corporate HR, administrative, and operations teams. This initial push immediately validated the strategy, generating a 45% email open rate, 6.8% reply rate, and 24.3% LinkedIn acceptance, adding 272 new connections in the first phase.

Refining Messaging & Strengthening Segmentation


As responses began coming in, we refined message structure, tested new hooks, and adjusted tone to better reflect the priorities of corporate decision-makers. We also sharpened segmentation to align with company size and departmental responsibility. These improvements increased performance to 49–50% open rates, 6–7% reply rates, and 1.2–1.9% positive replies, while LinkedIn acceptance remained solid at 15–22%.

Enhancing Personalization & Targeting Precision


With strong traction established, we added lightweight personalization to improve relevance at scale. We continued testing subject lines, call-to-action styles, and message length to sustain high engagement. These refinements kept results strong, with 50–51% email open rates and a growing pool of qualified corporate prospects.

Breakthrough Through Deep Segmentation & Targeted Angles


The strongest performance gains came after introducing deeper segmentation and highly targeted messaging focused on:

  • Workplace dining challenges
  • Predictable meal costs for companies
  • Employee satisfaction and productivity
  • Operational convenience for administrators

These angles aligned precisely with buyer needs, leading to the highest results of the entire campaign: 51.6% open rates, 9.4% reply rates, 2.8% positive replies, 21.9% LinkedIn acceptance, and 25 booked calls.

Stabilizing the System for Long-Term Consistency


Once top-performing segments were identified, we shifted to stabilizing the system. We refreshed prospect lists, paused low-performing segments, optimized send times, and refined prospecting filters. Performance remained strong with 50–52% open rates, 2.4–3% reply rates, rising LinkedIn acceptance of 27.6%, and 4.9% positive LinkedIn replies.

A Predictable, Mature Outbound Engine


By the final stage, the outbound engine had fully matured. Even with lower sending volumes, engagement remained consistent, including a 52.5% email open rate and stable LinkedIn performance.

Overall Impact


Across eight months, email open rates rose from 0% to 45–52%, reply rates climbed to up to 9%, and LinkedIn acceptance grew to 20–28%. Booked calls increased from none to as many as 25 per month, transforming manual outreach into a predictable growth engine that reliably drives conversations with corporate buyers, HR teams, and administrative leaders.

If you’re looking to create predictable pipeline, improve engagement, or establish a multi-channel outbound system that consistently delivers qualified conversations, we’d be happy to talk.

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